Starting an independent architecture firm was no small feat. There’s a lot of work that goes into launching and growing a small business, but there’s a lot of excitement, too. When Sarah and I committed to leaving our corporate careers and venturing out to create our own firm, we had a lot of decisions to make, and one of the first was the name of our new business. After working for more than two decades in the optical industry—plus the fact that I met Sarah while we both wor

Did you know that customers are twice as likely to purchase if they try something on? And having mirrors in exactly the right places can bum